On behalf of our client we are looking to recruit an experienced Sales & Marketing Manager to lead the commercial growth of the organisation’s car rental, corporate sales and vehicle leasing operations in Malta.
The role combines sales leadership, business development, revenue management and marketing, with responsibility for developing competitive pricing strategies, securing new corporate and leasing business, strengthening market presence and maximising fleet utilisation and profitability. The successful candidate will also ensure consistently high standards of customer service across all brands and locations.
Key Responsibilities:
Business Planning & Commercial Strategy
- Work closely with the General Manager to develop, monitor and implement the annual business plan, ensuring commercial objectives and profitability targets are achieved.
- Collaborate with the Pricing Analyst and Operations Manager to develop pricing and promotional strategies based on market trends, seasonality, demand and fleet utilisation.
- Review sales performance, revenue and vehicle utilisation on a regular basis, implementing appropriate promotions and yield-management initiatives to maximise volume and revenue per day.
- Develop commercially focused sales plans, promotional calendars and rolling forecasts to support business growth.
Sales & Business Development
- Identify and pursue new business opportunities across car rental, corporate sales, van rental and vehicle leasing.
- Conduct client meetings, presentations and sales activities to generate new business and strengthen market relationships.
- Secure long-term rental and leasing agreements with corporate clients, SMEs, hotels and other business partners.
- Build and maintain strong relationships with international brand, corporate and franchise sales and marketing teams.
- Negotiate key commercial agreements and manage relationships with high-value accounts.
- Manage agreements with brokers and commercial partners while ensuring agreed payment terms are maintained.
- Establish sales targets and KPIs and conduct regular performance reviews against agreed objectives.
Marketing & Brand Development
- Develop and execute marketing strategies that strengthen the visibility and positioning of all represented brands.
- Oversee social media activity, digital advertising and Google Ads campaigns, ensuring marketing investment supports commercial priorities.
- Develop relationships with online travel agencies, rental aggregators and other distribution partners to increase bookings.
- Plan and execute digital and local marketing campaigns promoting both short-term rentals and long-term leasing solutions.
- Monitor competitor activity, pricing, market developments and seasonal demand to identify opportunities and adjust commercial strategies accordingly.
- Develop a promotional and events calendar aligned with overall business objectives.
- Maintain consistent visual merchandising and branding standards across all locations in collaboration with the Operations team.
Operations & Cross-Functional Collaboration
- Work closely with rental and customer-facing teams to maximise walk-in opportunities, vehicle utilisation and ancillary sales.
- Coordinate with Operations to align sales activity with fleet availability and vehicle phase-out schedules.
- Support the efficient coordination of vehicle handovers for corporate and leasing clients.
- Regularly visit company locations to review performance, identify opportunities and provide support to operational teams.
Customer Experience
- Maintain consistently high customer service standards across all brands and locations, with a strong focus on customer satisfaction and NPS performance.
- Oversee the effective handling and resolution of customer queries and service issues.
- Coach team members to manage customer concerns confidently and professionally.
- Encourage a strong sales culture while ensuring service quality remains at the centre of the customer experience.
People Leadership & Development
- Lead, coach and develop the sales team, including supporting recruitment, performance appraisals and employee-related matters.
- Conduct regular individual performance reviews, identifying strengths and areas for further development.
- Hold regular team meetings to communicate priorities, review performance and maintain engagement.
- Promote continuous learning, professional development and succession planning within the department.
- Foster a collaborative and results-focused working environment while encouraging external networking and relationship-building within the local market.
Governance & Compliance
- Ensure company policies, procedures and operational standards are understood and consistently followed by all relevant employees.
- Maintain effective communication with international brand and head-office teams, ensuring local commercial activities remain aligned with overall brand strategies and standards.
Requirements & Qualifications:
- Experience: Minimum of 3–5 years' experience in sales and marketing, preferably within automotive, vehicle rental, leasing, hospitality or a related industry. Knowledge of the Maltese market would be advantageous.
- Education: Bachelor's degree in Business Administration, Marketing or a related discipline.
- Commercial Skills: Strong B2B sales, negotiation, business development and relationship-management capabilities.
- Leadership: Proven ability to lead, motivate and develop a sales team.
- Analytical Skills: Strong commercial awareness with experience analysing sales performance, revenue, pricing and market trends.
- Digital Marketing: Good understanding of digital marketing, social media and online advertising.
- Revenue Management: Experience with pricing, yield management and revenue optimisation would be considered an asset.
- Driving Licence: Valid Maltese or EU driving licence.
- Mobility: Willingness to travel between local sites and attend client meetings, networking activities and industry events.
This is a dynamic and active role within the company. An opportunity to work within a supportive team in a well-established company! Interested? Apply today!
If the above roles are not for you but know someone who might be interested, refer a friend to StreetHR and receive up to €300 upon successful placement. Terms and Conditions apply. Speak to us for more information on careers@streethr.com.mt