On behalf of our client we are looking to hire a Retail Brand Manager to join their team.
Our client manages a diverse portfolio of established retail brands across multiple sectors. The Retail Brand Manager will play a key role in developing and executing brand strategies that strengthen brand positioning, enhance customer engagement, and drive commercial success across the retail portfolio.
The successful candidate will be responsible for delivering consistent brand experiences across physical stores, digital platforms, and other customer touchpoints, ensuring a seamless omnichannel journey that reflects each brand's identity and values.
Working closely with internal teams, suppliers, and external partners, the Retail Brand Manager will oversee brand development initiatives, marketing campaigns, and customer engagement strategies while ensuring consistency, innovation, and continued relevance within a competitive retail environment.
Key Responsibilities:
- Develop and implement brand strategies that support business objectives across retail and digital channels.
- Ensure a consistent brand identity and customer experience across stores, e-commerce platforms, marketing materials, and all customer touchpoints.
- Collaborate with internal teams, including Commercial, Operations, Marketing, and E-commerce, to deliver successful brand initiatives.
- Plan and execute marketing campaigns, product launches, and promotional activities to drive brand awareness and sales.
- Manage and enhance the online brand presence, ensuring digital platforms reflect brand standards and provide an engaging customer experience.
- Oversee visual merchandising standards across retail locations and support digital merchandising initiatives.
- Monitor market trends, customer insights, competitor activity, and brand performance to identify opportunities for growth.
- Analyse sales, customer, and digital performance data to optimise brand positioning, customer engagement, and commercial results.
- Manage budgets relating to branding and marketing activities, ensuring effective use of resources.
- Build and maintain strong relationships with external agencies, suppliers, and business partners to support brand development and execution
Key Requirements:
- Bachelor's Degree in Marketing, Business, Communications, or a related field.
- Minimum of five years' experience in brand management, marketing, or commercial roles, preferably within the retail sector.
- Strong commercial awareness with excellent analytical and financial acumen.
- Proven experience in developing and implementing successful brand strategies that drive business growth.
- Excellent communication, presentation, negotiation, and stakeholder management skills.
- Ability to manage multiple projects and collaborate effectively across cross-functional teams.
- Experience in market research, data analysis, and using customer insights to inform strategic decisions.
- Adaptable, innovative, and capable of responding effectively to changing market trends and business needs.
Interested in this opportunity? Apply today!
If the above positions are not for you but know someone who might be interested, refer a friend to StreetHR and receive up to €300 upon successful placement. Terms and Conditions apply. Speak to us for more information on careers@streethr.com.mt